who is bad bunny signed to

Bad Bunny is signed to the independent label Rimas Entertainment, which is his official record label and the company that releases most of his music and oversees his recording career.

Quick Scoop: Who He’s Signed To

Bad Bunny’s current main recording home is Rimas Entertainment, a Puerto Rico–based label and management company that has worked with him since early in his career and shepherded his rise in Latin trap and reggaeton. Rimas handles the release of his albums and singles, as well as much of the business and strategic side of his music career.

There is no credible indication that he is directly signed as an artist to Drake’s OVO Sound or any other major-artist-run label; instead, Rimas often partners with larger distributors and majors behind the scenes for global reach while remaining his core label. This kind of structure is common today, where an artist stays with a nimble independent label but still benefits from major-label-scale distribution networks.

Extra Industry Context

Rimas Entertainment is led by Noah Assad, who is also Bad Bunny’s longtime manager, and the label has expanded its influence by investing in and partnering with other Latin labels and companies. These collaborations, sometimes involving majors like Sony Music and its distribution arm The Orchard, help get Bad Bunny’s releases into global markets without changing who he is “signed to” at the label level.

Because these deals are complex, you might see different companies’ names on credits (for example, distributors or joint ventures), but the underlying recording contract tying Bad Bunny as an artist is with Rimas. When you hear about big events like his Super Bowl halftime show role and brand partnerships, those are usually coordinated around this same label-and- management structure.

Do you also want a quick rundown of how his deal with Rimas compares to typical major-label contracts for artists starting out today?