who owns aveda

Aveda is owned by The Estée Lauder Companies Inc., the global beauty conglomerate that acquired Aveda in 1997 and continues to operate it as a semi-autonomous brand within its portfolio.

Who owns Aveda?

• Aveda is a U.S.-based cosmetics and hair care company founded in 1978 by Horst Rechelbacher.

• In 1997, Aveda was sold to The Estée Lauder Companies for about 300 million dollars.

• Today, Aveda remains part of Estée Lauder’s family of brands, with its headquarters in the Minneapolis, Minnesota area while corporate ownership and strategic control sit under Estée Lauder in New York.

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