US Trends

who owns bang energy drink

Bang Energy is currently owned by Monster Beverage Corporation, which bought the Bang brand and its parent company Vital Pharmaceuticals (VPX) out of bankruptcy in 2023.

Quick Scoop: Who owns Bang Energy now?

  • Bang started as a brand of Vital Pharmaceuticals (VPX Sports), founded by Jack Owoc in Florida.
  • VPX filed for Chapter 11 bankruptcy in October 2022 after major legal and distribution troubles.
  • Monster Beverage reached a deal to acquire VPX and the Bang Energy brand in June 2023, with the sale completed on July 31, 2023.
  • The purchase price was about 362 million dollars and included the Bang brand and a Phoenix, Arizona beverage facility.
  • Because Monster has a long‑standing partnership with The Coca‑Cola Company, Bang is now distributed through Coke’s distribution network.

So if you’re wondering who owns Bang Energy drink today , it’s part of Monster Beverage’s portfolio, not an independent Jack Owoc/VPX company anymore.

In other words, the once flashy “upstart” rival is now owned by one of the energy drink giants it spent years fighting in court.

A bit of recent drama and “latest news”

  • Before the sale, Bang was one of the top U.S. energy drinks by share, behind Red Bull, Monster, and later Celsius.
  • A huge false‑advertising lawsuit loss to Monster and other disputes helped push VPX into bankruptcy.
  • The founder and CEO, Jack Owoc, was removed from the company in early 2023 and replaced by an interim CEO ahead of the auction.
  • Since acquiring it, Monster has been “rebuilding” Bang by cutting the flavor lineup down to a smaller core (around a dozen SKUs) and trying to win shelf space back in major retailers.

This turnaround story is still unfolding, so Bang shows up often in trending topic and latest news discussions around energy drinks and beverage M&A.

Mini FAQ: quick answers

  1. Who originally owned Bang Energy drink?
    • Vital Pharmaceuticals (VPX Sports), founded by Jack Owoc in 1993.
  1. Who owns Bang Energy now?
    • Monster Beverage Corporation (post‑2023 acquisition).
  1. Is Bang Energy “dead”?
    • No; the original company went bankrupt, but Monster is actively trying to revive and reposition the brand.

Information gathered from public forums or data available on the internet and portrayed here.