who owns barbie

Barbie is owned by Mattel , the American toy company that created and manufactures the doll franchise.

What that means

• Barbie is not owned by a single person in the everyday sense; it is a brand inside Mattel’s portfolio.

• Mattel itself is a publicly traded company, so its ownership is spread across shareholders rather than one private owner.

• The Barbie brand was created by Ruth Handler and introduced by Mattel in 1959.

Fast context

• Brand owner: Mattel.

• Original creator of Barbie: Ruth Handler.

• Current corporate structure: Public company with institutional and individual shareholders.

TL;DR: Barbie belongs to Mattel, not to one individual owner.