who owns celsius drink

Celsius Holdings, Inc. owns Celsius energy drink. It's a publicly traded company (NASDAQ: CELH) that's independently operated but has PepsiCo as its largest shareholder and key distribution partner.

Ownership History

Celsius was founded in 2004 by Steve and Janice Haley in Florida. Billionaire Carl DeSantis provided early backing with his Rexall Sundown fortune, helping take it public as a wellness-focused brand. PepsiCo invested $550 million in 2022 for a major stake (now around 11%) and handles domestic/global distribution, fueling explosive growth from shelves in thousands to over 150,000 stores.

PepsiCo's Role

Neither Coke nor Pepsi fully owns Celsius—it's not like Monster under Coke. PepsiCo boosted its position recently, acquiring Rockstar Energy for Celsius in the US/Canada, adding board influence while Celsius stays public and autonomous. This partnership drove 200%+ brand growth 2021-2023, with 2024 revenue hitting $1.36 billion and 11.8% US market share.

Recent Developments

• In 2025, Celsius announced acquiring Alani Nu for $1.65 billion net, blending two "better-for-you" energy brands for a functional lifestyle powerhouse—expected to boost EPS quickly.

• Market cap around $9-13 billion; Q4 2024 showed 22% retail sales rise amid health-trend tailwinds.

• Forum chatter (e.g., Reddit) loves the health angle but gripes on metallic flavors, urging formula tweaks.

Growth Snapshot

Metric| 2024 Highlights 8
---|---
Revenue| $1.36 billion
Market Share| 11.8% (up 160 bps)
Retail Sales Growth| 22% YoY
Key Partners| PepsiCo (distribution), Alani Nu (acquisition)

TL;DR: Celsius Holdings owns it, PepsiCo's the big backer—not full owner. Booming via smart deals and health vibes.

Information gathered from public forums or data available on the internet and portrayed here.