who owns eddie bauer

Eddie Bauer is owned by Authentic Brands Group (ABG), with its retail and e‑commerce operations run by SPARC Group.

Who owns Eddie Bauer now?

• The Eddie Bauer brand and intellectual property are owned by Authentic Brands Group, a large brand management company that also owns names like Brooks Brothers, Nautica, Aéropostale, Forever 21 and others.

• The day-to-day retail business (stores and online operations) is handled by SPARC Group, which operates multiple fashion and lifestyle brands under ABG.

• Eddie Bauer remains headquartered in the Seattle area under CEO Damien Huang, with around 300 stores mainly in the U.S. and Canada.

Quick history snapshot

• Eddie Bauer started as a small outdoor shop in Seattle in 1920 and evolved into a major outdoor apparel and gear brand.

• Over the decades it changed hands several times, including ownership under Spiegel, then Golden Gate Capital (via PSEB Group).

• In 2021, ABG and SPARC reached an agreement to acquire Eddie Bauer from PSEB/Golden Gate Capital, and by 2025 the acquisition was finalized, putting the brand firmly under ABG with operations in SPARC.

“Who owns Eddie Bauer” – current takeaway

If you’re asking “who owns Eddie Bauer” today , the concise answer is:

• Brand owner: Authentic Brands Group (ABG).

• Operator of stores and e‑commerce: SPARC Group, under ABG’s umbrella.