who owns fenty beauty

Fenty Beauty is co-owned by Rihanna and the French luxury group LVMH (Louis Vuitton Moët Hennessy).

Who officially owns Fenty Beauty?

• Fenty Beauty is structured as a partnership between Rihanna and LVMH.

• Rihanna owns 50% of Fenty Beauty, while the other 50% is owned by LVMH.

• The brand operates through Kendo Holdings, an LVMH-owned beauty “incubator” that develops and manufactures the products.

In other words, Rihanna is not just the face of the brand; she is a major equity owner and its CEO, but the company is backed and co-owned by one of the world’s biggest luxury conglomerates.

Is Fenty Beauty “Rihanna’s company”?

From a branding and leadership standpoint, yes—Rihanna founded Fenty Beauty, drives its creative direction, and holds a 50% stake, which is a very significant ownership share for a celebrity beauty line. From a corporate and legal standpoint, it is a joint venture where LVMH provides global infrastructure, financing, and distribution via entities like Kendo and Sephora.

This is why you’ll often see people describe Fenty Beauty as “Rihanna’s brand in partnership with LVMH,” which captures both the celebrity ownership and the corporate backing.

Information gathered from public forums or data available on the internet and portrayed here.