who owns frida baby
Frida Baby (now branded simply as Frida) is a privately held company founded and led by entrepreneur Chelsea Hirschhorn, who is described as the founder and CEO of Frida, the parent company of Frida Baby and related brands. The company itself is owned privately rather than being publicly traded, with outside investment including a private funding round by Garnett Station Partners.
Who actually “owns” Frida Baby?
When people ask “who owns Frida Baby,” they usually mean two things:
- Who is the founder or key person behind the brand?
- Is it part of a big public corporation or privately held?
From public business and profile info:
- Frida (Frida Baby/Frida Mom) is a privately held company headquartered in Miami, Florida.
- Chelsea Hirschhorn is repeatedly identified as the founder and CEO (and “refounder” who bought and scaled the original business).
- The company raised private capital from Garnett Station Partners , a private investment firm, in 2016, indicating that ownership today is shared between the founder and private investors rather than being a solo-owned, bootstrapped entity.
Because it is not publicly traded and detailed cap tables are not disclosed, the exact equity split is not public, but the brand is clearly founder-led with institutional backing.
Quick timeline snapshot
- 2014 – Frida Baby emerges as a growing “single-product import business” that Chelsea Hirschhorn acquires and scales, effectively “refounding” the company.
- Mid‑2010s–2020s – Frida grows from its flagship NoseFrida product into a full suite of baby and postpartum care products and becomes a leading brand in its category.
- 2016 – Garnett Station Partners invests in Frida Baby in a private funding round.
- 2020s – Frida continues as a profitable, privately held company, with Hirschhorn publicly presented as the founder and CEO of the parent brand Frida.
Today’s status in simple terms
If you’re trying to understand it like a quick forum answer:
- “Is Frida Baby owned by some giant public corporation?”
- No; it’s a private company with founder leadership and private equity backing.
- “So who’s the person behind it?”
- Chelsea Hirschhorn , founder and CEO of Frida, is the key figure most closely associated with owning and steering the brand.
In short: Frida Baby is a privately held, founder-led brand with private equity investment, not a subsidiary of a big public conglomerate.
Bottom note: Information gathered from public forums or data available on the internet and portrayed here.