who owns ghost energy drink

Ghost Energy is currently majority-owned by Keurig Dr Pepper , with the remaining stake still held by its original founders through GHOST Lifestyle LLC. The brand itself was created and built by co-founders Dan Lourenco and Ryan Hughes, who remain heavily involved in running the business.

Who owns Ghost Energy Drink?

• GHOST began as GHOST Lifestyle LLC, a sports nutrition and lifestyle brand founded in 2016 by Dan Lourenco and Ryan Hughes in Nevada.

• In late 2024, Keurig Dr Pepper agreed to buy about 60% of GHOST, paying roughly $990 million for a majority stake while planning to acquire the remaining 40% around 2028.

• Practically speaking, that means Keurig Dr Pepper is now the controlling corporate owner, while the founders still retain a significant minority and continue to lead the brand day to day.

Quick Scoop: Brand background

• GHOST started in the fitness and supplement world, then expanded into ready-to-drink energy with zero-sugar, flavor-forward cans that took off in gyms, convenience stores, and online channels.

• The brand is known for its licensing deals with big candy names (like Sour Patch Kids–inspired flavors) and its bold packaging aimed at gamers, lifters, and lifestyle consumers rather than just “hardcore” energy drink fans.

Why the acquisition matters (latest news angle)

• The majority-stake deal slots Ghost into a larger beverage portfolio that already includes sodas, coffees, and other energy brands, giving Ghost much bigger distribution and marketing muscle.

• Industry coverage notes that GHOST’s net sales have more than quadrupled in a few years, which is a big reason it became a high-profile acquisition target in the crowded energy drink market.

Forum / community chatter

• In energy drink forums and communities, fans often frame ownership as “Ghost is now part of a big soda company, but still run by the original founders,” reflecting a mix of excitement about wider availability and concern about potential formula or flavor changes over time.

• Many long-time drinkers keep an eye on how much “independent brand” feel GHOST can retain under a large corporate parent, especially around collab flavors and performance-focused formulas.

Meta description (SEO):
Who owns Ghost Energy Drink today? Learn how Keurig Dr Pepper became the majority owner of GHOST while founders Dan Lourenco and Ryan Hughes still help lead the fast-growing energy drink brand.

Information gathered from public forums or data available on the internet and portrayed here.