who owns high noon

High Noon hard seltzer is owned by E. & J. Gallo Winery, through its spirits division (often branded as Spirit of Gallo).

Who owns High Noon?

• High Noon is a spirits-based ready-to-drink (RTD) brand owned by E. & J. Gallo Winery, a large, privately held U.S. wine and spirits company.

• The brand sits within Gallo’s spirits portfolio (sometimes called Spirit of Gallo), alongside labels such as New Amsterdam Vodka and various other spirits.

• Gallo uses its massive distribution network and retailer relationships to keep High Noon widely available across the U.S. RTD and hard seltzer market.

Quick brand snapshot

• High Noon launched in 2019 as a vodka-based hard seltzer made with real fruit juice, positioned more “premium” than many malt-based seltzers.

• By around 2022, it had become the top-selling spirits brand in the U.S. by volume, surpassing long‑dominant vodka labels.

• The line has expanded into tequila seltzers and hard iced teas while keeping the core sunny, outdoorsy, “day drinking” brand identity.

Why the ownership matters

• Being owned by a giant like Gallo gives High Noon strong advantages in shelf space, marketing muscle, and national distribution from day one.

• The brand has been heavily amplified through partnerships with Barstool Sports and other media/golf tie-ins, which Gallo can support at scale.

• For drinkers, this means High Noon is less of a small indie seltzer and more a strategically built power brand backed by one of the world’s biggest wine companies.

Information gathered from public forums or data available on the internet and portrayed here.