US Trends

who owns kleenex

Kleenex is owned by Kimberly-Clark Corporation, a large American consumer- goods company best known for paper-based products like tissues, toilet paper, diapers, and wipes.

In recent years, Kimberly-Clark has restructured how the Kleenex business is held internationally. It created a joint venture with Brazilian pulp and paper producer Suzano, giving Suzano a 51% majority stake in Kimberly-Clark’s international tissue business (including Kleenex) outside certain markets, while Kimberly-Clark retains 49% and continues to fully own and operate Kleenex in North America and some other regions.

So, in simple terms:

  • Globally, Kleenex is still a brand of Kimberly-Clark.
  • For many markets outside North America, the day‑to‑day international tissue operations tied to Kleenex are now run through a joint venture majority‑owned by Suzano, with Kimberly-Clark as the minority partner.