who owns noyz

Noyz is a Gen Z–focused fragrance brand founded by entrepreneur Shaun Neff and incubated/owned on the business side by the beauty brand builder Beach House Group.

Who actually “owns” Noyz?

• Founder / creator: Noyz was created and founded by Shaun Neff, a long‑time brand entrepreneur in fashion and beauty.

• Incubator / parent company: The brand is incubated and owned at the corporate level by Beach House Group, the company behind several well-known beauty brands.

• Leadership today: Former L’Oréal/Urban Decay executive Malena Higuera has been appointed CEO to run the Noyz business and grow the brand globally.

Put simply: Shaun Neff is the founding force and public “owner” of the idea and identity, while Beach House Group is the parent company backing and owning the brand infrastructure behind Noyz.

Information gathered from public forums or data available on the internet and portrayed here.