who owns primo golf
Primo Golf is owned by its original founding cousins along with golf YouTuber and content creator Grant Horvat, who became a co‑owner in 2024.
Who started Primo Golf?
Primo Golf Apparel was founded in June 2020 by four golf‑loving cousins who wanted more modern, athletic golf clothing.
The founding group is:
- Matthew (Matty) Gay – founder and CEO.
- Jason Williamson – co‑founder.
- Jordan Williamson – co‑founder.
- Kirk Williamson – co‑founder.
The name “Primo” is a nod to the Spanish word for “cousin,” reflecting that family ownership.
Grant Horvat’s ownership
In March 2024, Primo announced that golf YouTuber Grant Horvat, who had been a long‑time brand ambassador and jogger wearer, joined as an owner/co‑owner of the company.
The company highlighted that he now participates in product design, future drops, and can speak about the brand as “we,” not just as a sponsored player.
Ownership picture in one glance
| Entity | Role with Primo Golf | Notes |
|---|---|---|
| Matthew “Matty” Gay | Founder, CEO, co‑owner | Led launch in 2020; often public face at trade shows and in interviews. | [4][2][1]
| Jason Williamson | Co‑founder, co‑owner | Part of the original four cousins who started the brand. | [3][7][1]
| Jordan Williamson | Co‑founder, co‑owner | Another founding cousin; involved since 2020 launch. | [3][7][1]
| Kirk Williamson | Co‑founder, co‑owner | Fourth cousin in the original founding group. | [7][1]
| Grant Horvat | Owner / co‑owner | Joined ownership in 2024 after years as an ambassador; focuses on design and marketing influence. | [5][9][3]
Bottom line: Primo Golf today is a family‑run apparel brand still owned by its founding cousins, now joined by creator‑owner Grant Horvat to help drive growth, product drops, and online reach.
Information gathered from public forums or data available on the internet and portrayed here.