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who owns qualtrics

Qualtrics is privately owned by the investment firm Silver Lake and its co‑investors, together with Canada Pension Plan Investment Board (CPP Investments), which collectively acquired 100% of the company in 2023.

Who owns Qualtrics now?

  • In 2018, SAP bought Qualtrics for about 8 billion dollars and became its majority owner.
  • In 2023, Silver Lake (a major technology-focused investment firm) and CPP Investments agreed to buy all Qualtrics shares they did not already own, including SAP’s entire stake, in a deal valuing Qualtrics at about 12.5 billion dollars.
  • The transaction closed in June 2023, and Qualtrics’ stock stopped trading on Nasdaq, making it a private company again.

So when people ask “who owns Qualtrics,” the current answer is:

Qualtrics is owned by Silver Lake and its co‑investors, alongside CPP Investments, as a privately held company.

Quick timeline

  1. 2018 – SAP acquires Qualtrics, becoming majority owner.
  1. 2021 – Qualtrics goes public on Nasdaq while SAP still holds a controlling stake.
  1. March 2023 – Silver Lake and CPP Investments announce a plan to acquire Qualtrics for about 12.5 billion dollars in cash.
  1. June 2023 – Deal closes; they acquire 100% of outstanding shares and take Qualtrics private.

Extra context and “latest news” angle

  • After the acquisition, Qualtrics is described by its new owners as an independent, privately held experience‑management software company, still led by CEO Zig Serafin and based in Utah and Washington.
  • The investor group includes, in addition to Silver Lake and CPP Investments, firms such as Accel, BDT & MSD Partners, and DFO Management, which all put in substantial co‑investments.

Simple HTML table version

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Question Answer
Who owns Qualtrics now? Silver Lake and its co‑investors together with CPP Investments own 100% of Qualtrics as a private company.
Did SAP still keep a stake? No. SAP sold its entire majority stake as part of the 2023 deal.
Is Qualtrics public? No. After the 2023 transaction, Qualtrics was taken private and its Nasdaq listing was ended.
**TL;DR:** Qualtrics used to be owned by SAP, but since mid‑2023 it has been a private company owned by Silver Lake, CPP Investments, and their co‑investors.

Information gathered from public forums or data available on the internet and portrayed here.