who owns rhode beauty

Rhode Beauty (often styled as “rhode”) is now owned by e.l.f. Beauty, the publicly traded cosmetics company behind e.l.f. Cosmetics and Naturium. Hailey Bieber remains the public founder and continues in a creative leadership role, but control of the brand transferred to e.l.f. as part of a roughly 1 billion dollar acquisition announced in May 2025.

Quick Scoop: Who owns rhode beauty now?

• Current owner: e.l.f. Beauty, Inc., a U.S.-based beauty company listed on the NYSE.

• Original founder: Hailey Bieber, who launched rhode in 2022 with partners Michael D. Ratner and Lauren Ratner.

• Deal details (high level): The transaction was structured as about 800 million dollars in cash and stock at closing, plus up to 200 million dollars in potential earn‑outs tied to future performance.

• Hailey’s role post-sale: She stays on as a creative leader (often described as chief creative officer/head of innovation or similar), helping guide product and brand image while the corporate ownership sits with e.l.f. Beauty.

So in everyday terms: Hailey Bieber founded rhode and is still the face and creative brain of the brand, but the company that actually owns rhode now is e.l.f. Beauty after the 2025 acquisition.

Fast context for forums & trending chatter

• In 2022–2024, people casually called rhode “Hailey Bieber’s brand,” because it was a privately held startup she co‑founded.

• After the 2025 deal, beauty and celebrity forums started clarifying that she’s no longer the majority owner; instead, she’s a high‑profile founder working under a big beauty parent company.

• Some forum users speculate about her exact equity stake and payout, but those percentages are not public and different commenters give different ballpark guesses.

From a “who owns rhode beauty” SEO angle: the most accurate, up‑to‑date answer is that rhode is a Hailey Bieber–founded brand that is now owned by e.l.f. Beauty following a 1 billion dollar acquisition completed in 2025.

HTML fact box for your post

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<table>
  <tr>
    <th>Question</th>
    <th>Answer (Quick Scoop)</th>
  </tr>
  <tr>
    <td>Who owns rhode beauty now?</td>
    <td>e.l.f. Beauty, Inc., after a ~US$1 billion acquisition announced in May 2025.</td>
  </tr>
  <tr>
    <td>Who founded rhode beauty?</td>
    <td>Hailey Bieber, launched in 2022 with partners Michael D. Ratner and Lauren Ratner.</td>
  </tr>
  <tr>
    <td>Does Hailey still “run” rhode?</td>
    <td>She remains the founder and creative leader, but corporate ownership is with e.l.f. Beauty.</td>
  </tr>
  <tr>
    <td>Why is this trending?</td>
    <td>The billion‑dollar price tag, Hailey’s celebrity status, and debates about how much she personally made from the sale.</td>
  </tr>
</table>

TL;DR: If someone asks “who owns rhode beauty” today, the precise answer is: rhode is a Hailey Bieber–founded brand that is currently owned by e.l.f. Beauty following a 2025 billion‑dollar acquisition.

Information gathered from public forums or data available on the internet and portrayed here.