who owns rockstar energy

Rockstar Energy is currently owned by Celsius Holdings in the U.S. and Canada , while PepsiCo still owns the brand internationally. Before that, PepsiCo had bought Rockstar in 2020.

Ownership snapshot

• U.S. and Canada: Celsius Holdings.

• Outside the U.S. and Canada: PepsiCo.

• Original founder: Russell Weiner created Rockstar in 2001.

What changed

PepsiCo acquired Rockstar in 2020, then sold the U.S. and Canada Rockstar business to Celsius in 2025. So the answer depends on which market you mean: globally, PepsiCo still has a stake in the brand’s international ownership, but Celsius owns the North American rights.