who owns sprinkles cupcakes

Sprinkles Cupcakes was founded by Candace Nelson and her husband, Charles Nelson, but the company was later sold to a private equity group and is no longer primarily owned by the original founders. Public sources note that the Nelsons sold a majority stake around 2012, and by 2014 Sprinkles was owned by a private equity firm rather than an individual celebrity founder. Specific current investor names are not widely disclosed, which is common for privately held, private‑equity–backed brands.