US Trends

who owns supergoop

Supergoop is majority-owned by the investment firm Blackstone, with founder Holly Thaggard and other senior leaders still holding a significant minority stake in the company.

Who Owns Supergoop? (Quick Scoop)

Short answer

  • Supergoop is majority owned by Blackstone, a large New York–based investment firm.
  • Founder Holly Thaggard and parts of the leadership team still retain meaningful equity, so it’s not 100% owned by Blackstone.
  • Despite frequent confusion online, Supergoop is not owned by Gwyneth Paltrow or her Goop brand.

How Supergoop’s ownership works

  • In December 2021, funds managed by Blackstone Growth acquired a majority stake in Supergoop.
  • The deal reportedly valued Supergoop at around 600–700 million dollars.
  • Founder Holly Thaggard and senior management kept a “significant” equity position after the transaction, meaning they are still meaningful minority owners.

So, in practical terms:

  • Blackstone = controlling shareholder.
  • Thaggard + leadership = minority owners with ongoing influence.

Key people and recent changes

  • Founder: Holly Thaggard, who started Supergoop in the mid‑2000s after a friend’s skin cancer diagnosis, positioning it as a sunscreen‑first skincare brand.
  • Past CEO: Amanda Baldwin led the company from 2016 until she left to become CEO at Olaplex.
  • Current CEO (since 2024): Lisa Sequino, co‑founder and former CEO of JLo Beauty, previously a strategist at Estée Lauder.
  • In 2025, reports noted that Thaggard stepped away from day‑to‑day operations, indicating a shift from operator to founder/shareholder role.

These moves are typical when private equity takes a majority stake and pushes for global growth and more corporate structure.

Why people confuse Supergoop with Goop

  • Gwyneth Paltrow owns Goop , a lifestyle and wellness brand launched in 2008, known for wellness content, products, and often‑controversial recommendations.
  • Supergoop is a separate sunscreen and skincare brand that existed independently and is not an offshoot of Goop.
  • The similarity in names (“Goop” vs “Supergoop!”) drives a lot of online confusion and forum questions like “Does Gwyneth Paltrow own Supergoop?”—the answer is no.

Quick fact list (for “who owns Supergoop”)

  • Majority owner: Blackstone (via its growth/private equity funds).
  • Minority owners: Founder Holly Thaggard and senior leadership team (significant retained equity).
  • Corporate status: Private company.
  • Not the owner: Gwyneth Paltrow / Goop.

TL;DR:
Supergoop is a private sunscreen‑focused skincare brand majority owned by Blackstone , with founder Holly Thaggard and leadership still holding a meaningful minority stake; it has no ownership connection to Gwyneth Paltrow’s Goop.

Information gathered from public forums or data available on the internet and portrayed here.