who owns swansea city
Swansea City is currently majority-owned by an American-led group fronted by Andy Coleman, Brett Cravatt and Jason Cohen, with additional significant stakes held by Nigel Morris and several celebrity minority investors including Luka Modrić and Snoop Dogg. The Swansea City Supporters’ Trust also remains a shareholder, preserving a community voice in the club’s ownership structure.
Main owners
- Majority control sits with an investment vehicle often described as Swansea Football LLC, led by Americans Andy Coleman, Brett Cravatt and Jason Cohen, who collectively hold around three-quarters of the club’s shares.
- British investor Nigel Morris owns a substantial minority stake (around 14%), giving him a notable but non‑controlling influence in club decisions.
Celebrity co-owners
- Real Madrid legend Luka Modrić has joined as a co-owner , with reports suggesting a stake of roughly 5%, and an intention to contribute advice on recruitment and high-level football strategy.
- Rapper Snoop Dogg is also a co-owner and investor, using his global profile to boost Swansea City’s visibility and commercial appeal in international markets.
Fan and community stake
- The Swansea City Supporters’ Trust (Swansea City Supporters Society Ltd) remains a shareholder with a smaller stake than in the past, but still symbolically important as a formal fan voice within the ownership structure.
- This continuing supporter shareholding reflects the club’s tradition of presenting itself as a community -rooted institution, even after successive waves of overseas investment.
Recent changes and timeline
- For about eight years from 2016, Swansea City was controlled by an American consortium led by Jason Levien and Steve Kaplan, who eventually sold their majority stake in November 2024.
- The current ownership group led by Coleman, Cravatt and Cohen then took over, injecting new capital and subsequently bringing in high-profile minority investors like Modrić, Snoop Dogg and later Martha Stewart to raise the club’s profile.
Quick HTML table of main owners
| Owner / Group | Role | Approx. stake / influence |
|---|---|---|
| Andy Coleman, Brett Cravatt, Jason Cohen (Swansea Football LLC) | Lead majority owners | Control around 77% of shares and day-to-day strategic direction. | [3][7][1][5]
| Nigel Morris | Major minority investor | Roughly 14% stake, significant but non‑controlling. | [1][3][5]
| Luka Modrić | Celebrity co-owner | Small minority stake (reported around 5%) plus advisory football role. | [7][3][5]
| Snoop Dogg | Celebrity co- owner | Minority investor focused on brand, marketing and global reach. | [9][3][5][7]
| Martha Stewart | Celebrity minority owner | Recent small investment, part of the same wider ownership group strategy. | [6][7]
| Swansea City Supporters’ Trust | Fan shareholder | Smaller stake, preserves a community and supporter voice. | [5]