who owns sweat app
The Sweat fitness app is currently owned by its original co-founders, Kayla Itsines and Tobi Pearce , who bought the company back from US fitness giant iFIT in late 2023.
Quick Scoop: Who Owns Sweat App?
- Sweat was founded by Australian trainer Kayla Itsines and entrepreneur Tobi Pearce.
- In 2021, they sold Sweat to US-based iFIT (owner of NordicTrack and other fitness brands).
- In 2023, the founders reacquired Sweat from iFIT, bringing the app back under their control.
- Kayla Itsines remains the face and head trainer of the app, while Pearce is now described as a more passive investor, with day-to-day leadership handled by a CEO (Adam Koch).
So, when people ask “who owns Sweat app” today, the clearest answer is:
It’s back in the hands of co-founder Kayla Itsines and fellow co-
founder/investor Tobi Pearce, after they bought it back from iFIT.
Timeline At A Glance
| Year | What happened |
|---|---|
| 2015 | Sweat (originally “Sweat with Kayla”) launches as an app built around Kayla Itsines’ workout programs. | [7][5]
| 2021 | Co- founders sell Sweat to US company iFIT in a deal widely reported around US$150 million. | [3][1]
| Late 2023 | Founders buy Sweat back from iFIT; the brand returns to their ownership. | [1][3]
| 2024–2025 | Kayla is again clearly positioned as the boss and public leader of the Sweat brand, with a dedicated CEO handling operations. | [6][3]
Information gathered from public forums or data available on the internet and portrayed here.