US Trends

who owns tide

Tide (the laundry detergent brand) is owned by Procter & Gamble (P&G), a large American consumer goods company.

Who owns Tide?

  • Tide is a laundry detergent and fabric-care brand.
  • The brand is part of the Procter & Gamble portfolio, alongside brands like Ariel, Downy, and Gain.
  • P&G has owned and marketed Tide since its launch in the 1940s, and it remains one of the company’s flagship home-care brands worldwide.

Quick extra context

  • Tide is sold under different names in some countries (for example “Ace” in much of Latin America and “Daz” in the UK), but these are still P&G brands.
  • P&G itself is a publicly traded corporation listed on the New York Stock Exchange under the ticker PG, so its ultimate owners are its shareholders rather than a single individual or family.

TL;DR: Tide is not an independent company; it is a detergent brand owned by Procter & Gamble.