who owns toblerone

Toblerone is owned by Mondelēz International, the U.S.-based global snacks company that was spun off from Kraft Foods in 2012.

Who owns Toblerone today?

• The Toblerone brand is currently part of Mondelēz International’s chocolate portfolio, alongside brands like Cadbury and Milka.

• Mondelēz acquired Toblerone through its purchase of Jacobs Suchard’s chocolate business in 1990, and the brand later moved under the Mondelēz name when Kraft Foods reorganized and rebranded.

Quick background

• Toblerone was created in Bern, Switzerland, in 1908 by Theodor Tobler and Emil Baumann.

• Production is still heavily centered in Bern, and Mondelēz has recently invested tens of millions of Swiss francs to upgrade the Bern Toblerone factory and position it as a global “center of excellence” for the brand.

TL;DR: Toblerone isn’t an independent Swiss company anymore; it’s a Swiss- origin chocolate brand owned and marketed globally by Mondelēz International.

Information gathered from public forums or data available on the internet and portrayed here.