who owns vitacost

Vitacost is owned by The Kroger Co. , one of the largest supermarket chains in the United States.

Current ownership

• Vitacost.com, Inc. operates as a wholly owned subsidiary of The Kroger Co.

• Kroger acquired all outstanding shares of Vitacost in a cash merger completed in August 2014.

How the acquisition happened

• In July 2014, Kroger announced a definitive agreement to buy Vitacost.com for about 280 million dollars in cash, paying 8 dollars per share.

• After the merger closed, Vitacost’s stock was delisted and all investor relations matters were rolled into Kroger’s corporate investor platform.

Vitacost’s place inside Kroger

• Vitacost functions as Kroger’s e‑commerce arm for vitamins, supplements, and broader health and wellness products.

• The brand continues to run its own website and fulfillment centers while benefiting from Kroger’s larger retail and logistics network.

Information gathered from public forums or data available on the internet and portrayed here.