who owns vuse

Vuse is owned by British American Tobacco (BAT) , the multinational tobacco company. Vuse was originally tied to Reynolds American in the U.S., and BAT took full control when it acquired Reynolds American in 2017.

Ownership detail

• In the U.S., Vuse is marketed through Reynolds American’s vapor business.

• Globally, Vuse sits under BAT’s brand portfolio.

• BAT describes Vuse as its leading global vapour brand.

In plain terms

So the short answer is: BAT owns Vuse. Reynolds American handles the U.S. side as part of BAT’s wider corporate structure.