who ownsalo

Alo (the yoga/athleisure brand usually searched by “who owns Alo” or “who owns Alo Yoga”) is owned by its two co‑founders, Danny Harris and Marco DeGeorge, who each hold a 50% stake and control it through their parent company, Color Image Apparel, Inc.

Quick Scoop: Who owns Alo?

• Brand in question: Alo Yoga, the premium yoga/athleisure and wellness brand often shortened online to just “Alo”.

• Owners:
  • Danny Harris – co‑founder and co‑CEO.

* Marco DeGeorge – co‑founder and co‑CEO.

• Ownership split: 50% each, making them the sole owners of Alo Yoga.

• Parent company: Color Image Apparel, Inc., which also owns the apparel brand Bella+Canvas.

• Public or private? Alo Yoga is a private company; its shares are not traded on any stock exchange.

Mini background

Alo Yoga was founded in 2007 in Los Angeles by childhood friends Danny Harris and Marco DeGeorge, who turned an earlier apparel and printing business (Color Image Apparel, founded in 1992) into the backbone for the Alo brand’s supply chain and growth. Unlike many high‑valuation startups, they have kept ownership in‑house and have not sold equity to outside investors, even while exploring investment options.

Ownership structure snapshot (HTML table)

html

<table>
  <thead>
    <tr>
      <th>Entity</th>
      <th>Type</th>
      <th>Owners</th>
      <th>Ownership Detail</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Alo Yoga</td>
      <td>Yoga/athleisure & wellness brand</td>
      <td>Danny Harris &amp; Marco DeGeorge</td>
      <td>Each owns 50%; brand operated under Color Image Apparel, Inc.[web:1][web:3]</td>
    </tr>
    <tr>
      <td>Color Image Apparel, Inc.</td>
      <td>Parent company</td>
      <td>Danny Harris &amp; Marco DeGeorge</td>
      <td>Also owns Bella+Canvas; provides manufacturing and infrastructure for Alo Yoga.[web:1][web:3]</td>
    </tr>
    <tr>
      <td>Bella+Canvas</td>
      <td>Wholesale apparel brand</td>
      <td>Through Color Image Apparel</td>
      <td>Helps support Alo’s growth via shared production and logistics.[web:1][web:3]</td>
    </tr>
  </tbody>
</table>

Forum & trending angle

On forums and social spaces, the question “who owns Alo” usually comes up when people are comparing Alo Yoga to other activewear brands or wondering if it’s part of a big public conglomerate. The twist here is that, despite Alo’s multibillion‑dollar valuation and mainstream visibility in 2024–2025, it’s still tightly held by its two original founders rather than being owned by a large public fashion group.

TL;DR: When people ask “who ownsalo” in a shopping or fashion context, they’re almost always referring to Alo Yoga, which is owned 100% by its founders Danny Harris and Marco DeGeorge through their private parent company Color Image Apparel, Inc.

Information gathered from public forums or data available on the internet and portrayed here.