who prices the items in the roblox marketplace

The creator or seller usually prices items in the Roblox Marketplace, not Roblox itself. For avatar items and UGC, Roblox also enforces a price floor, so the final price has to stay above the minimum set by the platform.

How pricing works

• Creators set the listed price for items they upload or sell.

• Roblox sets minimum prices for many item types, and those floors can change with market conditions.

• For resale items like limiteds, the owner selling the item chooses the price , within Roblox’s rules.

In plain English

Think of it like this: the seller chooses the sticker price, but Roblox decides the lowest legal sticker price for that category. That means prices are partly creator-driven and partly platform-controlled.

TL;DR

• Who prices it? The creator or seller.

• Who sets limits? Roblox, through price floors and marketplace rules.