why do the bills have choose love on their helmets

The Buffalo Bills have “Choose Love” on their helmets as part of the NFL’s social‑justice decal program, using that phrase to promote compassion, unity, and non‑violence, especially in the wake of recent tragedies and rising hate crimes in the U.S. The slogan is also closely associated with Bills safety Damar Hamlin, who adopted “Choose Love” on his helmet after his on‑field cardiac arrest, turning it into a symbol of resilience and community support.

What “Choose Love” Means

• It is one of several approved social‑justice messages the NFL lets players wear on the back of their helmets, alongside phrases like “Stop Hate,” “End Racism,” and “Inspire Change.”

• “Choose Love” is meant to encourage empathy, reject hatred, and highlight responses to issues such as gun violence and hate crimes across the country.

Why The Bills Specifically Use It

• Damar Hamlin of the Bills began using “Choose Love” after he suffered cardiac arrest during a game in January 2023, and it quickly became a powerful rallying phrase for the team and its fans.

• For the Bills, the message represents solidarity with Hamlin’s recovery and a broader commitment to leading with love in the face of fear, anger, and division.

Connection To The NFL’s Inspire Change

• Since 2020, the NFL’s Inspire Change initiative has allowed players to display short messages that support social justice and equal opportunity, and “Choose Love” was added to this list in the postseason as concerns about violence and hate intensified.

• The decals are intended to use the visibility of NFL players to spotlight simple, positive messages that resonate beyond football and into daily life.

How It Fits With Other Helmet Messages

• Other players around the league may choose slogans like “Be Love,” which references the King Center’s Be Love campaign about actively living out justice and compassion.

• Together, messages such as “Choose Love” and “Be Love” are designed to remind viewers that, even in a highly competitive sport, the ultimate goal is treating others with dignity and care.

Information gathered from public forums or data available on the internet and portrayed here.