why does bad bunny call himself that

Bad Bunny calls himself “Bad Bunny” because of a funny, slightly embarrassing childhood moment that he later turned into his artistic identity and brand.

The quick story behind the name

• As a kid, Benito (his real name) had to dress up in a bunny costume for a school event, reportedly around Easter.

• In the photo from that day, he looks clearly annoyed or “mad,” not like a cute, happy bunny.

• Years later, when he started thinking about a stage name, he remembered that picture and the idea of a “bad” or annoyed bunny.

• He liked the contrast: a soft, harmless bunny with the word “bad,” which feels ironic, funny, and easy to remember.

What “Bad Bunny” means for his image

• He has said that “Bad Bunny” was a name he knew would work well in marketing because a bunny is a very common, simple image people remember easily.

• The name also fits his persona: playful and cute on one side, but rebellious, non‑conforming, and outspoken on the other.

• That mix of vulnerability (a kid in a costume) and attitude (“bad”) mirrors how his music blends emotion with defiance and genre‑breaking choices.

Forum-style takeaway

In simple terms, he calls himself “Bad Bunny” because of an old photo where he’s angrily wearing a bunny costume, and he turned that awkward childhood moment into a catchy, ironic stage name that matches his playful‑but‑rebellious vibe.

TL;DR: He took a grumpy childhood bunny-costume photo, flipped it into a unique, ironic nickname, and built his global brand around it.

Information gathered from public forums or data available on the internet and portrayed here.