why was alix earle in the casita

Alix Earle was in Bad Bunny’s Super Bowl “casita” because his team deliberately chose her as a symbol of Gen Z and mainstream American pop‑culture, not as a random guest or extra.

Why was Alix Earle in the casita?

According to Bad Bunny’s close friend and collaborator David Grutman, who was also inside the casita, the artist wanted the casita crowd to be inclusive and to “show a little bit of everything.” Grutman said Bad Bunny saw Alix as “the face of Gen Z and so much of America,” which is why she was invited to be part of that specific on‑stage group rather than just watching from the stands.

Grutman also has a business and media connection to her: he co‑owns Miami hotspot Gekko with Bad Bunny and is producing Alix Earle’s upcoming Netflix reality series, so she was already in his (and Bad Bunny’s) circle ahead of the show.

Quick Scoop

The basic answer

• Bad Bunny wanted his casita to feel culturally representative and “inclusive of all,” not just full of traditional celebrities.

• Alix Earle was chosen because she represents Gen Z internet culture and a huge chunk of young American viewers.

• David Grutman, who helped shape the casita lineup, works closely with both Bad Bunny and Alix (restaurant partner with Bad Bunny, producer on her Netflix reality show), which made her presence even more natural behind the scenes.

In other words: she was there as a deliberate casting choice to bridge TikTok/Gen Z influencer culture with one of the biggest global music stages.

How the invite happened (as explained)

Grutman has explained that Bad Bunny didn’t want everyone in the casita to know exactly how the performance would unfold, because he wanted genuine reactions, even from close friends and collaborators.

Within that philosophy, the casita wasn’t just a cute set; it was part of a broader cultural statement about who gets to be on stage—mixing legends like Cardi B, Karol G, Pedro Pascal, and Jessica Alba with a dominant Gen Z influencer like Alix.

The backlash and Alix’s response

After the show, a chunk of the internet questioned why Alix, specifically, was in the casita instead of a Latin artist or activist more aligned with Bad Bunny’s usual political and social messaging.

Some critics accused her of not using her platform “for the messages Bad Bunny sends,” calling her appearance “undeserved.” In response, Alix pushed back, saying that she has used her platform for those messages and that being invited was an “incredible” and “special” experience for her.

One commenter wrote that she’d “never once used [her] platform and voice for the messages Bad Bunny sends.” Alix replied that she has, and emphasized how meaningful the invitation felt to her personally.

The bigger, trending conversation

The whole “why was Alix Earle in the casita” debate has turned into a wider conversation about:

1. Influencer culture at legacy events
   • Traditional music and sports stages (like the Super Bowl halftime show) are now regularly mixing in creators whose fame comes from TikTok and Instagram, not albums or films.
   • Alix’s presence is being read by many as a signal that influencer clout now sits alongside A‑list stardom in these line‑ups.

2. Representation vs. reach
   • Supporters say having a huge Gen Z figure in that space can bring younger audiences into Bad Bunny’s orbit and broaden the cultural impact of the performance.
   • Critics argue that if the goal is to reflect his political and cultural messages, the casita should have prioritized more Latina, queer, or activist voices over a white American influencer.

3. The business angle
   • With Grutman producing her upcoming Netflix series and already tied to Bad Bunny via their Miami restaurant, many people see her casita appearance as both a cultural statement and a savvy cross‑promo moment that moves Alix from FYP fame to mainstream TV and live‑event visibility.

Mini timeline

• Super Bowl LX halftime show: Bad Bunny performs “Yo Perreo Sola” with the on‑stage casita; Alix is seen dancing inside alongside other big names.

• Immediately after: Social media explodes with “Why is Alix Earle in the casita?” posts, memes, and forum threads, questioning her place in the lineup.
• In the days following:
  • David Grutman publicly explains that Bad Bunny wanted the casita to be inclusive and that Alix represents Gen Z and much of America.

* Alix responds to criticism about not aligning with Bad Bunny’s messages, saying she has used her platform for those issues and that the experience was incredibly special.

TL;DR: She was in the casita because Bad Bunny and his team intentionally chose her as a Gen Z, mainstream‑America representative in an “inclusive” casita lineup, supported by her existing business connection with David Grutman and their upcoming Netflix collaboration—not by accident or random clout chasing.

Information gathered from public forums or data available on the internet and portrayed here.