you want to improve the relevance of an ad with a particular set of keywords. the goal is to increase the ad rank of the ad so it gets more exposure. what action should improve the ad relevance?

The action that should improve the ad relevance in this question is: adding more negative keywords.

Why negative keywords help

Negative keywords filter out searches that are not closely related to your target keywords, so your ad is shown only when the user’s intent truly matches what you offer. This tighter matching improves the system’s assessment that your ad is relevant to the queries you appear for, which in turn supports better Ad Rank and more efficient spend.

For example, if you sell “premium running shoes,” adding negative keywords like “free,” “cheap,” or “used” stops your ad from showing on low‑intent or mismatched searches, keeping impressions focused on people more likely to click and convert.

Why the other options don’t

• Highlighting product uniqueness: This can help persuasion and branding but does not directly tie the ad more closely to the specific keyword set used in search queries.

• Focusing on a wider audience: Broadening targeting usually reduces, not increases, the tight keyword–ad match that drives relevance.

• Improving landing page navigation: This is great for user experience and Quality Score components like landing page experience, but it does not directly change how relevant the ad text is to the keywords.

In many exam-style questions (like Google Ads or similar practice problems), “adding more negative keywords” is explicitly given as the correct way to improve ad relevance and Ad Rank with a fixed keyword set.

Do you also want a quick checklist of practical steps to improve ad relevance in a real Google Ads account, beyond this multiple-choice style scenario?