“Borsalino and Co” most commonly points to Borsalino, the historic Italian luxury hat maker, rather than a single viral incident or scandal currently trending under that exact phrase.

What is Borsalino?

  • Borsalino is an Italian luxury hat manufacturer founded in 1857 in Alessandria, Piedmont, and is widely regarded as the oldest Italian company specializing in high‑end hats.
  • The brand became globally known thanks in part to Hollywood and classic cinema, where its felt hats and fedoras were adopted as a style symbol.

“And Co”: Brand and business context

  • The original company name was Borsalino Giuseppe e Fratello S.p.A., reflecting its 19th‑century family‑business roots, which is likely why people casually say “Borsalino and co.”
  • After financial turbulence and a bankruptcy declaration in 2017, the Borsalino brand assets were restructured and the business continued under new ownership, so the label remains active today.

Latest news and digital moves

  • In recent years, Borsalino has pushed harder into e‑commerce and digital storytelling, positioning itself as a contemporary Made‑in‑Italy heritage brand while targeting younger, style‑conscious buyers.
  • A notable update was the launch of a Style Guide on its website, which uses facial‑shape and color‑analysis concepts to suggest personalized hat choices, blending classic craftsmanship with modern image‑consulting trends.

Why forums still talk about it

  • Style and menswear forums often reference Borsalino when debating “old‑school” vs modern hat quality, because the company once produced millions of hats a year and carried major cultural weight in the early 20th century.
  • Current discussions tend to focus on whether present‑day Borsalino hats live up to the vintage models, how prices compare to other high‑end brands, and whether the brand’s recent relaunch and campaigns justify the luxury positioning.

Quick facts at a glance

  • Headquarters: Alessandria, Piedmont, Italy.
  • Founded: 1857 by Giuseppe Borsalino.
  • Product focus: Luxury felt and straw hats, with two main seasonal collections (spring–summer and autumn–winter).
  • Ownership: Since 2018, controlled by Haeres Equita, a private equity group aiming to grow the brand internationally.

Information gathered from public forums or data available on the internet and portrayed here.