Disney’s key considerations were mainly about control, risk, and local adaptation. In this case, the important factors were:

  • Maintaining control over brand and operations (protecting the Disney brand, guest experience, safety, and service standards).
  • Managing political and regulatory risk in China by partnering with a local/state-backed entity rather than going in completely alone.
  • The size and growth of the Chinese market , including the expanding middle class and rising spending on leisure and entertainment.
  • The need for cultural adaptation/localization of the park (e.g., “Authentically Disney and Distinctively Chinese,” adapting design, food, and entertainment to Chinese tastes).
  • A long‑term strategic presence in China to support broader media and merchandising (using the park as a flagship to strengthen Disney’s overall brand and other businesses in the country).

So, for a “check all that apply” style question, you would mark options related to:

  • Control of brand/operations
  • Risk sharing and regulatory/political environment
  • Market size and growth potential
  • Cultural adaptation/local responsiveness
  • Long‑term strategic/branding benefits in China