Their purpose of communication is persuasion — to influence people’s attitudes and convince them to vote for them.

Quick Scoop

During a campaign, politicians don’t just “share information”; they communicate with a clear goal:

  • To shape public opinion about issues and candidates.
  • To change or reinforce beliefs and attitudes of voters.
  • To persuade people to act – especially to vote for them, donate, or support their cause.

So, if you’re answering this as a communication question (like in class or an exam):

The purpose of their communication is to persuade – to influence or change people’s beliefs and behavior so they will vote for them.

In communication terms, that’s called persuasive communication , because it aims at changing opinions and motivating specific actions (like choosing a candidate on election day).

TL;DR:
They speak during campaigns mainly to persuade voters – to influence beliefs and get people to vote for them.

Information gathered from public forums or data available on the internet and portrayed here.