Druski got famous by turning short, relatable comedy skits on Instagram into a whole hip‑hop–adjacent brand, then leveling up with rapper collaborations, tours, and his parody label “Coulda Been Records.”

Quick Scoop: How Did Druski Get Famous?

1. Early grind on Instagram

  • Real name: Drew Desbordes, born in 1994, raised in Gwinnett County, Georgia.
  • He briefly attended Georgia Southern University but dropped out after feeling uninspired and depressed, then moved back home.
  • Friends pushed him to post comedy skits, and he started dropping videos on Instagram around October 2017.
  • His skits were built around relatable everyday situations and exaggerated characters that felt familiar to his audience.

2. Pandemic-era viral moment

  • Instagram became his main “stage,” letting his clips travel far beyond his local scene without traditional club circuits.
  • During the 2020 pandemic, people were stuck at home, scrolling more, and his character skits turned into comfort content and comic relief.
  • He leaned into recurring characters and scenarios so fans knew what type of joke they were about to get, which boosted shareability and recognition.
  • Consistent posting (new content weekly) kept him favored by the algorithm and constantly in people’s feeds.

3. Cosign from major rappers

  • His big break came in 2020 when he linked up with Jack Harlow; their chemistry in music videos and online bits massively expanded his reach.
  • Shoutouts and appearances with Drake, Lil Yachty, and even NFL star Odell Beckham Jr. pulled him deeper into hip hop culture.
  • Instead of being “just an internet comedian,” he positioned himself as part of the rap ecosystem—showing up in videos, promo runs, and social skits.

A lot of people first met Druski through a Jack Harlow clip or a Drake‑adjacent moment, then realized he already had a whole catalog of skits.

4. “Coulda Been Records” and live comedy on IG

  • Druski created Coulda Been Records , a fake record label where he “auditions” rappers and singers on Instagram Live.
  • Fans and aspiring artists join the Live, perform, and then deal with his over-the-top reactions, mock negotiations, and fake contracts.
  • The format blended trolling, improv, and talent‑show chaos, making those Lives feel like events instead of just posts.
  • That concept helped him stand out from other skit pages and turned his brand into something people talked about like a running series.

5. From internet star to mainstream stages

  • His online success led to real-world opportunities: he opened on tour for J. Cole and 21 Savage’s “The Off-Season Tour,” pushing him beyond just phone screens.
  • He started showing up in national commercials and campaigns for brands like Beats by Dre and Bud Light, which introduced him to audiences who weren’t on Instagram.
  • Articles and profiles note that he evolved from viral creator to a full-fledged entertainer and entrepreneur, building multiple income streams around his persona.

6. Why he stuck while others faded

  • He studied what worked on social platforms, adapted his content, and built a consistent style: recurring characters, hip hop framing, and conversational, improv‑style humor.
  • Relatability is central—he often pulls from everyday arguments, parties, and social situations that feel instantly recognizable to viewers.
  • Even when controversies or false allegations popped up, coverage notes that he largely stayed the course, using humor or silence rather than letting drama define his career.

Mini TL;DR

  • Started with Instagram skits in 2017 after dropping out of college.
  • Blew up during the 2020 pandemic with highly shareable, relatable characters.
  • Got a huge boost by working with Jack Harlow and getting embraced by Drake, Lil Yachty, and other stars.
  • Created the parody label Coulda Been Records , making IG Lives into must-watch comedy events.
  • Parlayed social fame into tours, brand deals, and mainstream media, turning viral moments into a lasting career.

Information gathered from public forums or data available on the internet and portrayed here.