LaVar Ball made most of his money through Big Baller Brand , the apparel and shoe company he co-founded in 2016. He also earned income from personal training, media appearances, and turning his family’s basketball fame into business opportunities.

Where the money came from

  • Big Baller Brand: This is the main source most articles point to, especially the company’s premium basketball shoes and apparel.
  • Personal training: Before BBB took off, he worked as a personal trainer after his football career.
  • Media attention: His outspoken personality led to TV, interviews, and other publicity-driven opportunities.
  • Family brand deals and shows: Projects like Ball in the Family helped monetize the Ball family name.

The bigger picture

He did not make his money the same way many NBA parents do, through a player salary or a normal corporate job. Instead, he used a mix of sports background, self-promotion, and entrepreneurship to build a small but high- profile business empire around his sons and the Ball family brand.

Quick scoop

The short version: LaVar Ball got rich by turning attention into a business, with Big Baller Brand doing most of the heavy lifting.

TL;DR: LaVar Ball’s money came mainly from Big Baller Brand, plus personal training and media/family-brand opportunities.