The BC Rich Bich got its name from the phrase “Rich Bitch” , as a playful, edgy in‑joke that dropped the T to make the spelling “Bich.”

Origins of the name

  • Guitar designer Neal Moser and his wife came up with the idea while at a county fair ; they saw girls wearing necklaces that read “Rich Bitch,” which they thought would be a perfect, cheeky name for a guitar.
  • When the prototype was presented back at BC Rich, co‑founder Bernie Rico reportedly explained that “bitch” was being used in the slang sense for something “amazing” or “awesome” —not as an insult—so the name stuck, lightly sanitized to “Bich.”

Why “Bich” instead of “Bitch”?

  • The T was simply dropped from the word “bitch” to create a slightly more “guitar‑model”‑sounding name while still preserving the cheeky vibe.
  • BC Rich leaned into that attitude, and the Bich became one of the brand’s most iconic shapes, especially in the 1980s metal and hard‑rock scenes.

So in short: the BC Rich Bich is named after the phrase “Rich Bitch,” which was shortened to “Bich” as a tongue‑in‑cheek way to label a guitar that was supposed to be “the bitch” (the best).

Information gathered from public forums or data available on the internet and portrayed here.