Amazon Prime Day in Australia is currently running from Tuesday, July 7 to Monday, July 13, 2026 , so it lasts 7 days this year.

Quick Scoop

If you meant the Australian sales event, it’s a week-long Prime Day rather than the old 48-hour format. Amazon Australia has also used longer sale windows in recent years, so the exact length can vary by year.

What that means

  • Start: Tuesday, July 7, 2026.
  • End: Monday, July 13, 2026.
  • Length: 7 days total.
  • Access: Prime members get the deals.

Small note

If you were asking about Amazon Prime membership itself, that is separate from the sale and runs as a subscription service, not a limited-time event.