Reggie Fils-Aimé was president and COO of Nintendo of America for just under 13 years, from May 25, 2006 to April 15, 2019.

He first joined Nintendo of America in 2003 as executive vice president of sales and marketing before being promoted to president in 2006. He then served as the company’s main public-facing executive throughout the Wii, Wii U, 3DS, and early Switch era until his retirement in 2019, when Doug Bowser took over the role.

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