The best public number I found is that 22,253 users paid Roblox for the Headless Horseman, based on a widely shared Roblox RTC post from 2020. That makes it the closest available estimate for how many people bought it.

What that means

  • This figure refers to the Headless Horseman bundle, which includes the headless look people usually mean when they say “headless” in Roblox.
  • The number is from a public post, not an official Roblox earnings report, so treat it as a reported community estimate rather than a confirmed company statement.
  • The bundle is known for being seasonal and expensive, commonly listed at 31,000 Robux.

Extra context

Roblox-related coverage later noted that the item had been favorited by hundreds of thousands of users, but favorites are not the same as purchases. If you meant a different item, like Super Super Happy Face or another “super super” cosmetic, that would be a separate number entirely.