how many people cancelling hulu and disney
Antenna, a subscription-analytics firm, estimates that in September 2025 about 3 million people canceled Disney+ and about 4.1 million canceled Hulu in the U.S. in a single month.
Quick Scoop
Disney and Hulu saw a big, sudden spike in cancellations rather than a slow trickle. The jump was tied to a specific controversy plus price changes, not just “people getting bored of streaming.”
What the numbers look like
- Disney+ cancellations in September 2025: about 3 million in the U.S.
- Hulu cancellations in September 2025: about 4.1 million in the U.S.
- Disney+ monthly churn rate (share of subscribers canceling that month)
- Around 4% in August → about 8% in September (doubled).
- Hulu monthly churn rate
- Around 5% in August → about 10% in September (also doubled).
These figures are estimates and mainly cover direct subscriptions, not every bundled or wholesale deal (for example, some cable or telecom bundles are excluded).
Why so many people canceled
Analysts and reports tie this wave of cancellations to two overlapping triggers:
- Jimmy Kimmel / ABC suspension backlash
- ABC briefly suspended “Jimmy Kimmel Live!” and many viewers responded by canceling Disney+ and Hulu to protest.
* Social media and forum posts framed it as a way to “vote with your wallet” against Disney’s decision.
- Price hikes and frustration with streaming costs
- Around late September 2025, Disney announced across-the-board price increases for Disney+ and Hulu plans and bundles, feeding into a feeling that streaming is getting too expensive.
* Some users on forums said they’d been meaning to cancel for cost reasons, and the controversy or price hike finally pushed them to do it.
At the same time, both services still attracted new sign-ups , so those millions of cancellations don’t mean everyone left permanently or that total subscribers fell by exactly that amount.
Short forum-style snapshot
“Millions of Hulu and Disney+ subscribers canceled their accounts over Jimmy Kimmel… ‘We have power.’”
“Cancelled Hulu/Disney plus… The costs were becoming quite high!”
People’s reasons ranged from politics and free-speech concerns to simple bill- cutting and subscription fatigue.
Simple table of the spike
| Service | Month | Estimated cancellations (U.S.) | Churn rate | Key drivers |
|---|---|---|---|---|
| Disney+ | Aug 2025 | ≈1–1.5 million (typical month) | ≈4% | Normal churn before controversy and price news. | [9][7][5]
| Disney+ | Sep 2025 | ≈3 million | ≈8% | Kimmel suspension backlash, price hike announcement. | [3][7][9][5]
| Hulu | Aug 2025 | ≈1.9 million | ≈5% | Normal churn before the spike. | [3][9]
| Hulu | Sep 2025 | ≈4.1 million | ≈10% | Same controversy and price frustration, plus long-running cost complaints. | [7][9][3][5]
What this means going forward
- Streaming cancellations can surge quickly when you mix politics, PR crises, and price hikes.
- Not everyone who cancels is gone for good; many people hop between services or come back when there’s a show they want.
- Disney plans to stop reporting detailed subscriber numbers and ARPU for Disney+, Hulu, and ESPN+ starting with its 2026 fiscal reporting, which may make future churn spikes less transparent.
Bottom line: in that key September 2025 window, we’re talking about roughly 7 million combined cancellations (3M Disney+, 4.1M Hulu) in the U.S. , driven by a mix of controversy and rising prices.
Information gathered from public forums or data available on the internet and portrayed here.
