Most recent surveys suggest that roughly one‑third of Americans purchase flowers or plants for Valentine’s Day, which translates to about 90–120 million people in the U.S. in a typical year.

Quick Scoop: How Many People Buy Valentine’s Flowers?

Share of people buying flowers

  • The Society of American Florists reported that about 35% of Americans purchased fresh flowers or plants for Valentine’s Day 2025 , the highest level in more than a decade.
  • That share has been rising from around the high‑20s to low‑30s percentage range in earlier years, showing growing enthusiasm for floral gifts despite higher prices.

How that translates into people

  • The U.S. adult population is around 260–270 million; if roughly one‑third buy flowers , that’s on the order of 90–120 million people purchasing Valentine’s blooms or plants in a typical year.
  • Not everyone who celebrates buys flowers; some focus on candy, cards, or an evening out, so the total number of Valentine’s “gifters” is higher than the number of flower buyers alone.

Money and volume behind those purchases

  • Americans plan to spend about 2.9–3.0 billion dollars on flowers for Valentine’s Day when total holiday spending is projected at a record 27.5 billion dollars.
  • In terms of stems, around 250 million roses are sold in the U.S. in the week leading up to Valentine’s Day, making it the most flower‑intensive holiday of the year.

Put simply: for every three adults you know, odds are one of them is buying some kind of Valentine’s flowers this year.

Why it feels like “everyone” is buying

  • Flowers are consistently among the top Valentine’s gifts , alongside candy, cards, jewelry, and going out for dinner, so they show up everywhere in stores and social feeds.
  • Even people who say they are “not celebrating” sometimes still treat themselves or friends, which quietly boosts the number of flower purchases in the background.

TL;DR: About one‑third of Americans—tens of millions of people—typically buy Valentine’s flowers, driving billions of dollars in sales and hundreds of millions of roses sold in just a few days.

Is your main interest how many people buy flowers specifically, or all types of Valentine’s gifts (like candy, jewelry, and experiences) combined?