About 5.7 billion people use social media in early 2026, which is roughly two‑thirds (about 69%) of everyone on Earth.

Quick Scoop: Big Picture

  • There are about 5.66 billion social media user identities worldwide in 2025–2026.
  • That’s around 68–69% of the global population using at least one social platform.
  • Social media users now outnumber non‑users by about 2 to 1 , a “supermajority.”
  • Platforms added around 240–260 million new accounts in the last year , about 4.7–4.8% annual growth.

Social media has gone from “trend” to infrastructure for daily communication, news, and entertainment.

How People Use It

  • Average users are active on around 7 different platforms per month.
  • People spend roughly 2–2.5 hours per day on social platforms, or close to 19 hours per week.
  • Social and video feeds now account for more than half of total online media time for many internet users.

Put simply, for most connected people, checking social apps is as routine as checking the time.

Trendy Context: 2025–2026

  • Growth is slowing compared to a decade ago (because adoption is already so high) but is still clearly positive.
  • Short‑form video (Reels, TikTok‑style clips, Shorts) remains the dominant format for discovery and engagement.
  • Most users multi‑home : at least 98% of people on one major platform also use others.

In forum discussions and marketing circles, you’ll often see social described as “the default internet” now, especially for younger generations.

Mini FAQ

Is that 5.66B unique people or accounts?
It’s better described as “social media user identities” ; some people have multiple accounts, but even with duplication, it still means a clear global majority is active on social platforms.

Is social media still growing?
Yes—growth is slower but steady, adding around 20–22 million accounts per month globally.

Simple HTML Table (Users & Share)

html

<table>
  <thead>
    <tr>
      <th>Metric (Early 2026)</th>
      <th>Value</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Estimated social media user identities worldwide</td>
      <td>≈ 5.66 billion [web:1][web:3][web:7]</td>
    </tr>
    <tr>
      <td>Share of global population using social media</td>
      <td>≈ 68–69% [web:1][web:3][web:7]</td>
    </tr>
    <tr>
      <td>New users added in last 12 months</td>
      <td>≈ 240–260 million (+4.7–4.8% YoY) [web:1][web:3][web:5][web:7]</td>
    </tr>
    <tr>
      <td>Average platforms used per person</td>
      <td>≈ 7 platforms per month [web:1][web:5]</td>
    </tr>
    <tr>
      <td>Average time spent on social per day</td>
      <td>≈ 2–2.5 hours [web:1][web:3][web:5]</td>
    </tr>
  </tbody>
</table>

TL;DR: Around 5.7 billion people , close to two‑thirds of humanity , now use social media, and the number is still inching upward every year.

Information gathered from public forums or data available on the internet and portrayed here.