In 2019, Snapchat had a little over 200 million daily active users worldwide, and roughly 310 million monthly active users globally.

Key 2019 Snapchat numbers

  • Around 203–210 million people used Snapchat every day during mid to late 2019, according to quarterly figures for that year.
  • Estimates put monthly active users at about 310.7 million worldwide in 2019.
  • Later analyses that look back over multiple years also mark “200M+ DAUs in Q4 2019” , which lines up with those quarterly reports.

Daily vs monthly users

  • Daily active users (DAU) means unique people who log in on a typical day, so that ~200M figure is the “core” active base.
  • Monthly active users (MAU) includes anyone who logs in at least once in a month, which is why the 2019 number is higher at about 310M.

How this fits into the trend

  • From Q1 2019 to Q4 2024, Snapchat’s daily users grew by about 138% , from roughly 190–200M to over 450M, showing 2019 as an earlier growth stage.
  • Later data still references 2019 as the “200M+ DAU” milestone year, so those numbers are widely used as the benchmark for how many people were on Snap in 2019.

TL;DR: In 2019, about 200 million people were on Snapchat daily and about 310 million used it monthly worldwide.