Exact sales figures for Amazon grocery butter sold online and in stores during Turkey 12 in 2024 remain proprietary and unavailable in public sources. Turkey 12 refers to Amazon Turkey's major promotional event from November 21 to December 2, 2024, a 12-day period akin to Black Friday/Cyber Monday shopping surges focused on high-volume deals. Without access to Amazon Seller Central, Vendor Central, or retailer POS systems, precise pounds cannot be determined, though butter demand likely spiked due to holiday baking.

What is Turkey 12?

Turkey 12 was Amazon's expanded sales event in Turkey, running 12 days in late 2024 to capitalize on holiday shopping.

It featured deep discounts across categories, including groceries, with overall e-commerce sales projected up 9.5% year-over-year to $267 billion globally.

Grocery items like butter saw heightened interest, but specific metrics stay internal.

Why Data is Unavailable

  • Proprietary Nature : Amazon treats granular sales (e.g., pounds of butter) as confidential, accessible only via private dashboards.
  • No Public Reports : Searches yield event overviews, not product-level breakdowns; forums echo this gap.
  • Estimation Challenges : Units sold might be public in aggregates, but converting to pounds requires average package weights (e.g., 1 lb sticks), which vary.

Estimation Approaches

If internal data exists, multiply units sold by package weight:

  1. Pull Amazon reports for ASINs matching "grocery butter" during Nov 21–Dec 2, 2024.
  2. Add in-store sales from partnered grocers via POS exports.
  3. Factor trends: Holiday periods boost dairy by 20–50% in similar markets.

Channel| Likely Trend| Data Source Needed
---|---|---
Online (Amazon Fresh/Whole Foods)| High volume via promotions| Seller Central reports 1
In-Store| Pickup/delivery spikes| Retailer POS analytics 1
Total Pounds| Event-driven surge| Proprietary combo 3

Alternative Insights

General 2024 Turkey 12 reports highlight record-breaking sales across e-commerce, with groceries benefiting from SEO-optimized listings.

Sellers optimized titles like "Brand Butter, 1 lb, Fresh" for visibility, per Amazon guidelines.

For context, global holiday butter demand rises with turkey feasts, but Amazon-specific pounds require direct access.

TL;DR : No public data on pounds sold; check internal Amazon tools for exacts. Information gathered from public forums or data available on the internet and portrayed here.