Orangetheory studios are typically worth in the mid-six figures to low-seven figures per location , but the exact value depends on lease quality, profitability, transfer rights, and local market demand. Recent franchise data suggests an average studio may be around $802K in gross revenue , with startup investment commonly ranging from $765K to $1.1M.

What drives value

A studio’s worth is usually shaped by a few practical factors:

  • Revenue and profit margin.
  • Membership stability and churn.
  • Location strength, including traffic and demographics.
  • Rent, build-out costs, and remaining lease term.
  • Whether the studio is owner-operated or absentee-run.

A high-performing, well-located studio can sell for more than a newer or weaker one, even if their revenue looks similar.

Franchise context

Orangetheory is a franchise system, so “worth” can mean either the value of the brand as a whole or the value of an individual studio. Public franchising materials note that studios are individually owned and operated, and that pricing can vary by location. Recent reporting also notes continued expansion and franchise activity, which suggests the brand remains active in the market.

Practical range

For a rough rule of thumb:

  • Smaller or weaker studios: around $500K to $900K.
  • Strong, established studios: often $900K to $1.5M+.
  • Exceptionally strong multi-unit operators can exceed that.

Those are market-style estimates, not official valuation figures.

Bottom line

If you mean an individual Orangetheory studio , a reasonable estimate is often roughly $800K to $1.2M , with wide variation based on performance and location. If you mean the entire Orangetheory brand , that’s a much larger enterprise-value question and would require a separate valuation approach.