how much did asa g candler pay for coca cola

Asa G. Candler bought the Coca-Cola formula for $2,300 in 1888.

Quick context

That purchase is the figure most often cited for Candler’s acquisition of the Coca-Cola rights, though the exact wording can vary depending on whether a source refers to the formula, the business, or related rights. A later historical account also notes that he sold the Coca-Cola Company in 1919 for $25,000,000.

Why it matters

That $2,300 deal became one of the most famous bargains in business history because Coca-Cola later grew into a global brand.

TL;DR: Candler paid $2,300 for Coca-Cola’s formula in 1888.