Dana White did not personally “sell the UFC,” but he cashed out when the UFC’s owners sold the promotion for about 4 billion dollars in 2016 to a group led by WME‑IMG (now Endeavor).

Quick Scoop: What Actually Sold

  • In July 2016, Zuffa LLC (then owned mainly by the Fertitta brothers) agreed to sell the UFC to an investment group led by WME‑IMG for roughly 4 billion dollars.
  • Dana White was a minority owner (around 9%) and longtime president, so he participated in the payout but was not the primary seller.
  • Reports at the time estimated his personal windfall from the sale at around 360 million dollars, based on that minority stake.
  • As part of the deal, he stayed on as president and received equity in the new ownership structure rather than walking away.

Think of it this way: the UFC sold for about 4 billion dollars, and Dana White’s slice of that pie was in the hundreds of millions, not the full sale price.

Mini Timeline

  1. 2000 – Fertitta brothers buy the UFC for about 2 million dollars, with Dana White coming in as president and minority partner.
  1. 2015 – UFC revenue hits around 600 million dollars, setting up a massive valuation jump.
  1. 2016 – UFC is sold for about 4 billion dollars to WME‑IMG and partners, one of the biggest sports franchise sales ever.
  1. Post‑sale – Dana White remains the public face and president of the UFC, now under the new ownership group.

Forum / “Latest news” Angle

  • Fans on forums still reference the “4 billion sale” as a benchmark for how far the UFC and Dana White have come from the 2‑million‑dollar purchase days.
  • Later interviews and articles frame that sale as the launchpad for White’s current net worth, often estimated in the hundreds of millions, thanks to both the cash-out and ongoing salary/equity.

Bottom line: When people ask “how much did Dana White sell the UFC for,” they’re really talking about that 2016 sale of the UFC for about 4 billion dollars, with Dana personally taking a reported ~360 million–ish cut while staying on to run the company.

Information gathered from public forums or data available on the internet and portrayed here.