how much did jo malone sell for

Jo Malone sold her original Jo Malone London brand to Estée Lauder for around £10 million in 1999.

Quick Scoop: How much did Jo Malone sell for?

• Jo Malone (the person) created the Jo Malone London fragrance brand in the 1990s.
• In 1999, she sold Jo Malone London to Estée Lauder for about £10 million while staying on as the brand’s creative director for several years afterward.
• After leaving Jo Malone London, she later launched a new brand called Jo Loves, which is separate and not part of that original sale.

So if you’re asking “how much did Jo Malone sell for,” people are usually referring to that 1999 deal, which is widely reported at roughly £10 million rather than a huge hundred‑million‑plus figure.