Snoop Dogg was reportedly paid around A$3 million (about US$2 million) to perform at the 2025 AFL Grand Final pre-game show, though some estimates range from A$2 million to A$5 million since the exact figure hasn’t been officially confirmed by the AFL.

How much was Snoop Dogg paid?

  • Multiple reports, including from The Sporting News and Digital Music News , state that the AFL paid Snoop Dogg roughly A$3 million (US$2 million) for his pre-game performance at the 2025 Grand Final.
  • That amount is for a short, high-profile show lasting about 20 minutes just before the main game kicks off.
  • The AFL has not released an official contract figure, so the A$3 million figure comes from media estimates and industry sources.

Why so much?

  • The AFL has been booking big-name international acts for the Grand Final pre-game show to boost global attention and TV ratings.
  • For comparison:
    • Katy Perry was reported to have earned around A$5 million for the 2024 Grand Final.
* Robbie Williams reportedly earned about A$1 million for the 2022 Grand Final.
  • Snoop Dogg’s fee is seen as a “marketing investment” — the league wants maximum buzz and international exposure, not just a local crowd pleaser.

Controversy and public reaction

  • The A$3 million booking drew criticism in Australia, with some fans and politicians questioning why that money wasn’t spent on local artists or grassroots footy.
  • The choice also sparked debate because of Snoop Dogg’s past controversial comments, which some said contradicted the AFL’s inclusivity messaging.
  • A Herald Sun poll later showed fans were split, with only about 23% rating his performance as “great,” while others called it a “waste” of money.

What’s included in the fee?

  • The reported A$3 million fee would typically cover:
    • Snoop Dogg’s performance rights and appearance fee.
* His travel, accommodation, and security costs for coming to Melbourne.

* Production elements (sound, lights, stage, backup dancers, etc.) may be partly or fully funded by the AFL from a separate event budget.

So while the exact contract number is still private, credible estimates put Snoop Dogg’s AFL Grand Final payday at around A$3 million for about 20 minutes on stage.

Information gathered from public forums or data available on the internet and portrayed here.