A beer at the Super Bowl in 2026 will run you around 17–22.50 dollars , depending on the type and size, with most “normal” options clustered in the high teens.

Quick Scoop

Typical 2026 Super Bowl beer prices

From recent reports on Super Bowl 2026 concession menus:

  • American/domestic canned lager: about 17–17.50 dollars.
  • Premium/imported canned beer: around 19 dollars.
  • Craft or draft beer: up to 22.50 dollars per pour.

So if you just say “a beer at the Super Bowl,” a realistic expectation is roughly 18–20 dollars for a standard choice, and over 22 dollars if you go for a larger or “craft” draft option.

How that compares to recent years

Earlier Super Bowls were already expensive, but 2026 is a noticeable step up:

  • Super Bowl LIX (2025, New Orleans): average beer cost about 15.50 dollars , ranging from 14 dollars (American draft) to 17 dollars for large premium cans.
  • 2024 in Las Vegas: domestic drafts were about 13.99 dollars , with premium options and cans going up to roughly 16–18 dollars.

Prices have climbed a few dollars in just a couple of seasons, which lines up with the Super Bowl’s reputation for “sticker shock” concessions.

Why it feels so pricey

Fans have been posting photos and forum threads about Super Bowl beer prices for years, often reacting with a mix of disbelief and dark humor over paying high-teen or 20-plus dollars for one drink. Between the exclusive event, captive stadium audience, and rising concessions across sports, Super Bowl beer has become almost as much of a talking point as the halftime show.

“You’re not just buying a beer, you’re buying the right to say you bought an outrageously expensive beer at the Super Bowl.”

TL;DR

  • Expect about 17–22.50 dollars per beer at Super Bowl 2026.
  • Domestic canned: ~17–17.50 dollars, premium/imported: ~19 dollars, craft draft: up to 22.50 dollars.

Information gathered from public forums or data available on the internet and portrayed here.